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Willingness to spend on health and wellness
The survey differentiates willingness to spend on health and wellness across gender and age — from Gen Z to Best Agers and sports-interested adults.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Origin
Origin
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=15,221 interested in sports, n=8,808 male, n=6,413 female, n=2,123 young (16-24 years), n=5,203 best ager (55+ years)
Question
Question
Is health and wellness so important to you that you are willing to spend more money on it? (aided answers)