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Willingness to travel for a special soccer experience in a target group comparison
The survey contrasts travel willingness for special soccer experiences across distance bands — comparing Gen Z, Best Agers and general soccer fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/13/2026 - 01/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=975 people interested in soccer (top 2 on 4-point scale), with n=193 Gen Z and n=337 Best Ager
Question
Question
Regardless of which club or team you support: How far would you be willing to travel at most for a special soccer experience (e.g., a top match or a one-time event) in order to watch a game live in the stadium again after a long break?