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Willingness to travel for a special soccer experience in a target group comparison



Source

Source


ONE8Y

Survey period

Survey period


01/13/2026 - 01/14/2026

Survey country

Survey country


Germany

Sample

Sample


n=975 people interested in soccer (top 2 on 4-point scale), with n=193 Gen Z and n=337 Best Ager

Question

Question


Regardless of which club or team you support: How far would you be willing to travel at most for a special soccer experience (e.g., a top match or a one-time event) in order to watch a game live in the stadium again after a long break?

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