Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Willingsness to spend on sports among selected consumer typologies
The survey contrasts sports spending willingness across consumer typologies — from LOHAS and DINKS to WOOPIES versus the total population.
The survey contrasts sports spending willingness across consumer typologies — from LOHAS and DINKS to WOOPIES versus the total population.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=15,221 interested in sports, compared to n=3,166 DINKS (double income no kids), 2,044 WOOPIES (well off older people), n=3,534 LOHAS (lifestyle of health and sustainability), n= 5,275 predominantly quality-oriented consumers, n=23,015 total population,
Question
Question
What from this list here is so important to you that you are happy to spend more money on it? (here: sports; aided answers)