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Acceptance of sports sponsorship among people interested in sports in Denmark
The survey breaks down sponsorship acceptance among Danish sports fans across soccer, handball, basketball and cycling audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/03/2026 - 02/09/2026
Survey country
Survey country
Denmark
Sample
Sample
n=745 people interested in sports, with n=545 people interested in soccer (top 2 on 4-point scale), n=508 people interested in handball (top 2 on 4-point scale), n=280 people interested in basketball (top 2 on 4-point scale) and n=363 people interested in cycling (top 2 on 4-point scale) from Denmark
Question
Question
Companies and brands advertise in sports. In return, these companies and brands support clubs and associations with financial resources, goods, and/or services. The term often used for this type of partnership is “sponsorship.” How accepting are you of such partnerships in sports in general?