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Acceptance of sports sponsorship among people interested in sports in Denmark
Source
Source
ONE8Y
Survey period
Survey period
02/03/2026 - 02/09/2026
Survey country
Survey country
Denmark
Sample
Sample
n=745 people interested in sports, with n=545 people interested in soccer (top 2 on 4-point scale), n=508 people interested in handball (top 2 on 4-point scale), n=280 people interested in basketball (top 2 on 4-point scale) and n=363 people interested in cycling (top 2 on 4-point scale) from Denmark
Question
Question
Companies and brands advertise in sports. In return, these companies and brands support clubs and associations with financial resources, goods, and/or services. The term often used for this type of partnership is “sponsorship.” How accepting are you of such partnerships in sports in general?