Actions inspired by athletes and by influencers and content creators in the last 12 months

What have athletes and influencers or content creators inspired people in Germany to do in the last 12 months – from watching events to buying? n=1,700.

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Source

ONE8Y

Survey date

10/14/2026

Survey country

Germany

Sample

n=1,700 respondents (general population, aged 16 to 69)

Question

Have you done any of the following in the last 12 months because a well-known person inspired you to do so? Please indicate for each from which group this person came. (multiple answers possible; aided answers)

More Statistics

Share of women among the named role models by area view
Parents' wish and child's actual role model by group of people view
Role models in youth by decade compared with today's role models, by area view
Most frequently named athletes as role models, by age group view
Agreement with the statement “Influencers and content creators have replaced athletes as role models”view

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Actions inspired by athletes and by influencers and content creators in the last 12 months

Source

Source

Survey date

Survey date

Survey country

Survey country

Sample

Sample

Question

Question

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