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Age at discovery of favorite sports brand in a country comparison
The survey compares when consumers first discovered their favorite sports brand — contrasting Germany vs. USA across childhood and teenage age brackets.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/02/2026 - 06/10/2026
Survey country
Survey country
Germany, USA
Sample
Sample
Total n=1,424 people interested in sports (top 2 on 4-point scale) with a stated favorite sports brand from Germany (n=670) and the USA (n=754)
Question
Question
When did you discover this sports brand for yourself?