Brand loyalty in selected sectors in the target group benchmark

ONE8Y

01/26/2025 - 01/30/2025

Germany

n=1,650 total population surveyed, compared n=235 target group Young 16 to 24 yrs. and n=1.226 people interested in sport (top 2 on 4-point scale)

In which sectors do you remain particularly loyal to a brand? (multiple answers possible; aided answers)