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Brand loyalty in selected sectors in the target group benchmark
The survey breaks down brand loyalty across sectors — comparing electronics, clothing, food and sporting goods among Gen Z versus sports-interested audiences.
The survey breaks down brand loyalty across sectors — comparing electronics, clothing, food and sporting goods among Gen Z versus sports-interested audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/26/2025 - 01/30/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,650 total population surveyed, compared n=235 target group Young 16 to 24 yrs. and n=1.226 people interested in sport (top 2 on 4-point scale)
Question
Question
In which sectors do you remain particularly loyal to a brand? (multiple answers possible; aided answers)