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Aided awareness and sponsorship perception of Audi F1 Team partners
The survey compares aided brand awareness against sponsorship recognition across 16 Audi F1 Team partners — from adidas and Gillette to Nexo and Piquadro.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/17/2026 - 02/18/2026
Survey country
Survey country
Germany
Sample
Sample
n=622 people interested in motor sports (top 2 on 4-point scale)
Question
Question
Which of the following companies/brands are you generally aware of, even if only by name? (multiple answers possible; aided answers); Which of the following companies/brands have you noticed in connection with the Audi F1 Team? (multiple answers possible; aided answers)