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Aided awareness of and interest in selected sports TV channels/ streaming platforms
The survey contrasts awareness and conversion-to-interest gaps across 12 platforms — Sky, DAZN, Sportdeutschland.tv and DYN among them.
The survey contrasts awareness and conversion-to-interest gaps across 12 platforms — Sky, DAZN, Sportdeutschland.tv and DYN among them.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/02/2023 - 04/06/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,968 interested in sports (top 2 on 4-point scale)
Question
Question
Which of the following TV stations/streaming platforms do you know or have you heard the name of?; And which of the following TV stations/streaming platforms that you are familiar with are you interested in? (aided answers)