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Aided awareness of companies and brands as sponsors of the UEFA EURO 2024 over time


The time series tracks how aided sponsor awareness for UEFA EURO 2024 evolved across 11 waves — from Adidas and Lidl to BYD and Alipay.
The time series tracks how aided sponsor awareness for UEFA EURO 2024 evolved across 11 waves — from Adidas and Lidl to BYD and Alipay.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


10/15/2023 - 07/15/2024

Survey country

Survey country


Germany

Sample

Sample


n=14,312 people interested in soccer (top 2 on 4-point scale), on 10/15/2023 (n=1,944), on 12/15/2023 (n=1,814), on 01/15/2024 (n=1,930), on 02/15/2024 (n=1,860), on 03/15/2024 (n=920), on 04/15/2024 (n=966), on 05/15/2024 (n=962), on 06/12/2024 (n=1,023), on 06/24/2024 (n=872), on 07/05/2024 (n=1,090) and on 07/15/2024 (n=931)

Question

Question


Which companies and brands have you noticed as sponsors / partners of UEFA EURO 2024? (multiple answers possible; aided answers)

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