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Suitability of selected companies or brands as sponsors for the UEFA EURO 2024 in a generational comparison
The survey contrasts sponsor fit for UEFA EURO 2024 across generations — Adidas, Deutsche Bahn and Engelbert Strauss show the sharpest Gen Z vs. Best Ager gaps.
The survey contrasts sponsor fit for UEFA EURO 2024 across generations — Adidas, Deutsche Bahn and Engelbert Strauss show the sharpest Gen Z vs. Best Ager gaps.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
06/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=909 people interested in soccer (top 2 on 4-point scale) who are familiar with the respective brand
Question
Question
In your opinion, how well do the companies or brands you know fit as sponsors / partners for UEFA EURO 2024?