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Aided awareness of selected brands for tools, DIY, and gardening equipment in a target group comparison
The survey compares aided brand awareness for tools and gardening equipment across handball fans, sports-interested audiences, and the total population — Bosch, Makita, Husqvarna and Parkside head to head.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/20/2025 - 06/23/2025
Survey country
Survey country
Germany
Sample
Sample
n= 2,516 total population, with n=1,928 people interested in sports (top 2 on a 4-point scale), n=958 people interested in handball (top 2 on a 4-point scale) and n=338 handball fans (top 1 on a 4-point scale)
Question
Question
Which brands of tools/DIY or gardening equipment are you familiar with? (Multiple answers possible; aided answers)