Aided brand awareness of DIY and tool brands in a target group comparison

Source

ONE8Y

Survey period

09/16/2025 - 09/17/2025

Survey country

Germany

Sample

n=2,020 total population surveyed, with n=1,500 people interested in sport (top 2 on 4-point scale) and n=1,264 people interested in soccer (top 2 on 4-point scale)

Question

Which of the following brands do you know - even if only by name? (Multiple answers possible, aided answers)

More Statistics

Aided awareness of selected brands for tools, DIY, and gardening equipment in a target group comparison view
Agreement with selected statements relating to home improvement, gardening, and DIY projects in a target group compariso...view
Frequency of use of tools, DIY- and gardening equipment in a target group comparison view
Importance of key product features for home and garden supplies in a target group comparison view
Plans to purchase tools, DIY and gardening equipment in the next 12 months, compared across target groups view

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Aided brand awareness of DIY and tool brands in a target group comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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