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Aided brand awareness of DIY and tool brands in a target group comparison
The survey compares aided brand awareness of DIY and tool brands across the total population, sports fans, and soccer fans — Bosch to DeWalt.
The survey compares aided brand awareness of DIY and tool brands across the total population, sports fans, and soccer fans — Bosch to DeWalt.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,020 total population surveyed, with n=1,500 people interested in sport (top 2 on 4-point scale) and n=1,264 people interested in soccer (top 2 on 4-point scale)
Question
Question
Which of the following brands do you know - even if only by name? (Multiple answers possible, aided answers)