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Aided awareness of selected car brands in the context of the DFB Cup final in the 2022/2023 season
The survey ranks car brands by aided advertising awareness among DFB Cup final viewers — Volkswagen, Mercedes-Benz, Audi and BMW lead the field.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/14/2023 - 06/15/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,322 interested in soccer (top 2 on 4-point scale) who followed the DFB Cup final in the media
Question
Question
Which car brands caught your eye in terms of advertising in the context of the DFB Cup final? (Multiple answers possible; aided answers)