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Aided awareness of selected sports brands represented in the winter sports market
The survey compares aided brand awareness in winter sports between enthusiasts and the general public — from Jack Wolfskin and Salomon to Tecnica and Ziener.
The survey compares aided brand awareness in winter sports between enthusiasts and the general public — from Jack Wolfskin and Salomon to Tecnica and Ziener.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,007 interested in sports, compared to n=648 interested in winter sports (top 2 on 4 point scale)
Question
Question
Which of the following sports brands are you familiar with, even if only by name? (aided answers)