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Aided awareness of Sport 2000's product range by income
The survey differentiates aided awareness of Sport 2000 brands by income — from Adidas and Nike down to niche labels among low vs. top earners.
The survey differentiates aided awareness of Sport 2000 brands by income — from Adidas and Nike down to niche labels among low vs. top earners.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=1,008 interested in sports, compared to n=446 low earner (< 3,000€ net household income), n=252 top earner (> 4,000€ net houosehold income)
Question
Question
Which of the following sports brands are you familiar with, even if only by name? (aided answers)