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Usage of selected sports brands by customers of selected sports retailers
The survey compares sports brand usage across seven retailer customer bases — from Adidas and Nike to Salomon, Hummel and New Balance.
The survey compares sports brand usage across seven retailer customer bases — from Adidas and Nike to Salomon, Hummel and New Balance.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=254 Sport 2000 customers, compared to n=553 Decathlon customers, n=737 Intersport customers, n=579 SportScheck customers, n=250 Sportarena customers, n= 525 Karstadt Sports customers, n= 226 JD Sports customers
Question
Question
Which of the following sport brands have you used before?; Which of the following sports retailers have you used before? (aided answers)