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Aided awareness, ownership and purchase intention of selected watch brands
The survey compares aided awareness, ownership and purchase intention across 16 watch brands — from Rolex and Fossil to Patek Philippe and IWC.
FREE
Source
Source
ONE8Y
Survey period
Survey period
03/24/2023 - 03/25/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,032 interested in sports (top 2 on 4-point scale)
Question
Question
Which of these watch brands do you know or have you heard of? Which of these watch brands have you ever owned? Which of these watch brands would you consider buying next time? (Multiple answers possible; aided answers)