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Aided awareness, ownership and purchase intention of selected watch brands among people interested in soccer
The survey contrasts aided awareness, ownership and purchase intent across 16 watch brands among soccer fans — from Rolex and Fossil to TAG Heuer.
The survey contrasts aided awareness, ownership and purchase intent across 16 watch brands among soccer fans — from Rolex and Fossil to TAG Heuer.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
06/05/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,007 people interested in soccer (top 2 on 4-point scale)
Question
Question
Which of these watch brands do you know or have you heard of?; Which of these watch brands have you ever owned?; Which of these watch brands would you consider buying next time? (Multiple answers possible; aided answers)