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Aided brand awareness of coffee brands in a target group comparison
The survey compares aided coffee brand awareness across soccer fans, Gen Z, and Best Agers 55+ — from Tchibo and Dallmayr to Nespresso.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/16/2025 - 09/17/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,264 people interested in soccer (top 2 on 4-point scale), with n=228 Gen Z and n=494 Best Ager 55+
Question
Question
Which of the following coffee brands do you know, even if only by name?