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Purchase of selected coffee brands in the last three months by income (as of July 2022)
The survey contrasts coffee brand purchase rates by income group — Lavazza, Dallmayr and JACOBS Kaffee among low earners vs. top earners.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/12/2022
Survey country
Survey country
Germany
Sample
Sample
n=463 low earner (<3,000€*), compared to n=232 top earner (>4,000€*) among n=980 interested in sports; *net household income
Question
Question
Which of the following coffee brands, have you purchased in the last 3 months? (aided answers)