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Preferred places to buy sporting goods by income
The survey differentiates how sporting goods purchasing channels split between low earners and top earners — from Decathlon to brand websites.
The survey differentiates how sporting goods purchasing channels split between low earners and top earners — from Decathlon to brand websites.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,090 people interested in soccer (top 2 on 4-point scale), of which n=726 Low Earner (<3.500 €*) and n=311 Top Earner (>3.500 €*)
Question
Question
Where do you most often buy sporting goods?