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Purchase of selected chocolate bar brands in the past four weeks by income (as of July 2022)


The survey contrasts chocolate bar purchase rates between low and top earners — Milka, Lindt, kinder Schokolade and merci across income groups.
PREMIUM

Source

Source


ONE8Y

Survey date

Survey date


07/12/2022

Survey country

Survey country


Germany

Sample

Sample


n=470 low earner (<3,000€*), compared to n=235 top earner (>4,000€*) among n=1,000 interested in sports;*net household income

Question

Question


Which of the following brands of chocolate bars have you purchased in the last four weeks? (aided answers)

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