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Aided brand awareness of the official match ball of the 2023/2024 Bundesliga season
The survey compares aided awareness of the Bundesliga 2023/2024 official match ball supplier among soccer fans vs. soccer-interested consumers — adidas, DERBYSTAR and Nike.
The survey compares aided awareness of the Bundesliga 2023/2024 official match ball supplier among soccer fans vs. soccer-interested consumers — adidas, DERBYSTAR and Nike.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/22/2023 - 07/24/2023
Survey country
Survey country
Germany
Sample
Sample
Connoisseurs of the respective brand among n=3,318 people interested in soccer (top 2 on 4-point scale) and n=2,410 soccer fans (top 1 on 4-point scale)
Question
Question
Which of the ball sports brands you know will provide the official match ball of the German Soccer League in the 2023/2024 season? (aided answers)