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Allocation of selected segments to the ABUS company


The survey breaks down how sports-interested consumers allocate ABUS across segments — from door security and bike locks to Smart Home and riding helmets.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


08/07/2023 - 08/08/2023

Survey country

Survey country


Germany

Sample

Sample


n=1,411 people interested in sports (top 2 on 4-point scale) who know ABUS

Question

Question


The ABUS company provides products and solutions in a wide range of segments. In which of the following areas is the ABUS brand familiar to you? (Multiple answers possible; aided answers)

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