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Attitude towards Chinese companies and their sponsoring activities in the UEFA EURO 2024


The survey contrasts general attitudes towards Chinese companies with fan perception of their five sponsorship deals at UEFA EURO 2024.
PREMIUM

Source

Source


ONE8Y

Survey date

Survey date


06/23/2024

Survey country

Survey country


Germany, China

Sample

Sample


n=872 people interested in soccer (top 2 on 4-point scale)

Question

Question


What is your general attitude towards Chinese companies?; How do you feel about the fact that five Chinese companies are among the partners of the UEFA EURO 2024?

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