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Attractiveness of different pricing models when buying tickets for handball matches in a generational comparison
The survey contrasts handball ticket pricing preferences across Gen Z, Gen Y and Gen X — from ticket bundles and dynamic pricing to merchandise bundles.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=438 people interested in handball (top 2 on 4-point scale), including n=98 Gen Z, n=171 Gen Y and n=138 Gen X
Question
Question
Which price models for purchasing tickets for handball matches are particularly attractive to you? (multiple answers possible; aided answers)