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Most relevant factors in the decision to attend a handball match in a generational comparison
The survey differentiates how handball attendance drivers shift across generations — arena accessibility dominates Gen X while pricing and additional offers weigh heavier for Gen Z.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=438 people interested in handball (top 2 on a 4-point scale), with n=98 Generation Z, n=171 Generation Y and n=138 Generation X
Question
Question
What factors influence your decision to attend a handball match live?