Attribution of sports contexts to the Krombacher brand in a target group comparison

ONE8Y

10/28/2025 - 10/29/2025

Germany

n=1,300 total population surveyed, with n=1,009 people interested in sport (top 2 on 4-point scale), with n=274 Gen Z and n=219 Best ager 55+

Which sports do you most associate with Krombacher? (Multiple answers possible; aided answers)