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Attribution of sports contexts to the Krombacher brand in a target group comparison
The survey compares how Krombacher's sport associations differ across target groups — from soccer and eSports among Gen Z to motorsport and Best Agers.
The survey compares how Krombacher's sport associations differ across target groups — from soccer and eSports among Gen Z to motorsport and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/28/2025 - 10/29/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,300 total population surveyed, with n=1,009 people interested in sport (top 2 on 4-point scale), with n=274 Gen Z and n=219 Best ager 55+
Question
Question
Which sports do you most associate with Krombacher? (Multiple answers possible; aided answers)