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Awareness of selected companies from the automotive industry with advertising activity in vacation resorts in the Alps
The survey compares automotive brand fit for Alpine resort advertising across Germany, Austria and Switzerland — BMW, Audi and Land Rover in focus.
The survey compares automotive brand fit for Alpine resort advertising across Germany, Austria and Switzerland — BMW, Audi and Land Rover in focus.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/05/2022 - 09/07/2022
Survey country
Survey country
Germany, Austria, Switzerland
Sample
Sample
Total n=1,084 people interested in sports (top 2 on 4-point scale) from Germany (n=429), Austria (n=344), Switzerland (n=311)
Question
Question
Which of the following companies from the automotive industry do you think should be seen advertising in resorts in the Alps? (Multiple answers possible; aided answers)