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Awareness of selected pet food brands as sponsors in sports
The survey compares pet food brand sponsorship awareness across sports fans, soccer fans and club fans — Whiskas, Pedigree, Purina and Royal Canin.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/11/2026 - 05/12/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,942 people interested in sports (top 2 on 4-point scale), with n=2,526 people interested in soccer (top 2 on 4-point scale) and n=2,240 fans of soccer clubs (1st/2nd/3rd division)
Question
Question
Which of the following brands have you noticed as sponsor / partner in sports? (multiple answers possible; aided answers)