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Influence of sponsorship on willingness to recommend pet food brands
The survey measures how sponsorship engagement shapes word-of-mouth intent across pet food brands — Royal Canin, Pedigree, Purina and Hill's.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/11/2026 - 05/12/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,894 people interested in sports (top 2 on 4-point scale), who currently own a pet, with n=1,665 people interested in soccer (top 2 on 4-point scale) and n=1,475 fans of soccer clubs (1st/2nd/3rd division)
Question
Question
Has the sponsorship engagement of the following brands influenced your willingness to recommend them?