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Awareness of the "Team Germany" word mark over time
The time series tracks how "Team Deutschland" brand awareness has shifted across eight survey waves from 2018 to 2024 — total public vs. sports and Olympics fans.
PREMIUM
Source
Source
Nielsen
Survey period
Survey period
08/15/2018 - 11/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,000 representative respondents between 16 and 65 years of age per word mark and wave | * approx. 200 people who are very interested in the Summer Olympics or Winter Olympics per wave | ** approx. 550 people who are interested in sports (top 2 box on 4-point scale) per wave
Question
Question
Have you ever heard the term "Team Deutschland"?