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Awareness of the term "car subscription" and its difference to other forms of mobility
The survey compares car subscription awareness and product knowledge among sports fans broadly versus volleyball fans specifically.
The survey compares car subscription awareness and product knowledge among sports fans broadly versus volleyball fans specifically.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/22/2025 - 10/23/2025
Survey country
Survey country
Germany
Sample
Sample
n=2,320 people interested in sport (top 2 on 4-point scale), including n=942 familiar with the term “car subscription,” and n=832 people interested in volleyball (top 2 on 4-point scale), including n=406 familiar with the term “car subscription”
Question
Question
Are you familiar with the term "car subscription"?; Do you know the difference between a "car subscription" and other forms of mobility, such as leasing or rental cars?