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Awareness, use and evaluation of the Lidl Plus app
The survey breaks down Lidl Plus app awareness, installation, active use and satisfaction — from first exposure to retained daily users.
The survey breaks down Lidl Plus app awareness, installation, active use and satisfaction — from first exposure to retained daily users.
PREMIUM
Source
Source
v
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=2,498 total population surveyed, of which n=1,840 people who know the Lidl Plus app, of which n=1,180 people who have installed the Lidl Plus app, of which n=1,088 people who use the Lidl Plus app
Question
Question
Lidl has launched a new app, the Lidl Plus app. You can use it to save on shopping. Have you ever heard of it, even if only by name?; You have stated that you know the Lidl Plus App. Have you downloaded and installed it?; You have stated that you have downloaded and installed the Lidl Plus app. Do you use the app?; You indicated that you use the Lidl Plus app. How satisfied are you with the added value and savings benefits?