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Belief that athletes have been replaced as role models and naming influencers or creators as own role model, by age group
Do people believe influencers have replaced athletes as role models – and do they name one themselves? Broken down by five age groups in Germany, n=1,700.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
10/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,700 respondents (general population, aged 16 to 69), of which n=334 aged 16 to 29, n=386 aged 30 to 39, n=373 aged 40 to 49, n=314 aged 50 to 59 and n=293 aged 60 to 69
Question
Question
To what extent do you agree with the following statements? – “Influencers and content creators have replaced athletes as role models.” / Is there a well-known public figure who is a role model for you? Who is this person?