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Brand of the most driven car in the household by gender, age
The survey segments primary car brand ownership by gender and age — from Volkswagen and Opel to Mercedes-Benz, BMW and Audi across Best Agers vs. young drivers.
The survey segments primary car brand ownership by gender and age — from Volkswagen and Opel to Mercedes-Benz, BMW and Audi across Best Agers vs. young drivers.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=12,699 car owners interested in sports, compared to n=7,359 male, n=5,340 female, n=1,694 young (16-24 years), n=4,240 best ager (55+ years)
Question
Question
What is the make of the car you drive the most? (aided answers)