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Brand of the most driven car in the household by income
The survey breaks down how car brand preferences shift across income groups — from Volkswagen and Opel to BMW, Mercedes-Benz and Audi.
The survey breaks down how car brand preferences shift across income groups — from Volkswagen and Opel to BMW, Mercedes-Benz and Audi.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=12,699 car owners interested in sports, compared to n=3,547 low earner (<2,000€*), n=3,808 mid earner (2,000€-3,000€*), n=3,662 top earner (>3,000€*) *Net income of main earner
Question
Question
What is the make of the car you drive the most? (aided answers)