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Brand preference when buying a new car
The survey contrasts current brand ownership with purchase intent across 20 car brands — from Volkswagen and Audi to Skoda, Hyundai and Kia.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/11/2025 - 03/12/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,116 total population surveyed, of which n=909 drive a car themselves
Question
Question
What brand/manufacturer is your car from?; Which brands are you interested in for your next car purchase?; Of the brands you selected, which would you be most likely to choose for your next car purchase? (multiple answers possible; aided answers)