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Change in company image due to MMA sponsorship
The survey breaks down how MMA sponsorship shifts company image — from violence associations and trust loss to brand-fit concerns among critics.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/09/2026
Survey country
Survey country
Germany
Sample
Sample
n=666 people familiar with MMA, with n=62 respondents who would have a more negative image of the company due to an MMA sponsorship
Question
Question
Imagine a company you know becomes a partner of MMA events. How does this change your image of that company?; Why does MMA sponsorship make your image of a company more negative? (multiple answers possible; aided answers)