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Perception of selected sponsors of the sport of MMA in a target group comparison

The survey contrasts MMA sponsor recognition across three audiences — MMA connoisseurs, Gen Z and Best Agers 55+ — for Monster Energy, RTL+ and Paramount+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,916 MMA connoisseurs, with Gen Z (n=548) and Best Ager 55+ (n=326)
Question
Question
Which of the following brands or companies have you ever seen as a partner/sponsor in the sport of MMA?