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Change in interest in the Audi F1 team and possible influencing factors for Audi to increase interest
The survey breaks down how Audi F1 fan interest has shifted and which levers — from Mick Schumacher to German motorsport talent — could drive engagement.
The survey breaks down how Audi F1 fan interest has shifted and which levers — from Mick Schumacher to German motorsport talent — could drive engagement.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/11/2024 - 09/12/2024
Survey country
Survey country
Germany
Sample
Sample
n=548 people interested in formula 1 (top 2 on 4-point scale)
Question
Question
Has your interest in the Audi F1 team changed over the past few months?; What can Audi do to increase your interest in the F1 team?