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Evaluation of the increase in attractiveness of the Audi brand due to Mick Schumacher and relevance of the Schumacher brand
The survey quantifies how a potential Mick Schumacher–Audi F1 partnership affects brand appeal and how broadly the Schumacher name still resonates across German sports fans.
The survey quantifies how a potential Mick Schumacher–Audi F1 partnership affects brand appeal and how broadly the Schumacher name still resonates across German sports fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/11/2024 - 09/12/2024
Survey country
Survey country
Germany
Sample
Sample
n=548 people interested in formula 1 (top 2 on 4-point scale)
Question
Question
Would a Formula 1 driver like Mick Schumacher make the Audi brand more attractive/appealing to you?; How relevant do you rate the “Schumacher” brand?