Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Evaluation of the increase in attractiveness of the Audi brand due to Mick Schumacher and relevance of the Schumacher brand
The survey quantifies how a potential Mick Schumacher–Audi F1 partnership affects brand appeal and how broadly the Schumacher name still resonates across German sports fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
09/11/2024 - 09/12/2024
Survey country
Survey country
Germany
Sample
Sample
n=548 people interested in formula 1 (top 2 on 4-point scale)
Question
Question
Would a Formula 1 driver like Mick Schumacher make the Audi brand more attractive/appealing to you?; How relevant do you rate the “Schumacher” brand?