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Change in the attraction of the favorite club to fans due to an investor entry
The survey differentiates how investor entry with minority shareholding shifts club appeal across Bundesliga, 2. Bundesliga, 3. Liga and women's football fans.
The survey differentiates how investor entry with minority shareholding shifts club appeal across Bundesliga, 2. Bundesliga, 3. Liga and women's football fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/07/2023 - 08/08/2023
Survey country
Survey country
Germany
Sample
Sample
n=1,838 people interested in soccer (top 2 on 4-point scale) with a favorite soccer team
Question
Question
Would the appeal of your favorite club to new fans change as a result of an investor (with minority shareholding) coming in? (aided answers)