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Comparison of the willingness to recommend (Fan Recommendation Score) German car manufacturers in selected target groups
The survey compares Fan Recommendation Scores for BMW, Mercedes-Benz, Audi, Volkswagen and Opel across sports fans and soccer fans.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey date
Survey date
04/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,555 total population surveyed, compared with n=1,181 people interested in sports (top 2 on 4-point scale) and n=966 people interested in soccer (top 2 on 4-point scale) who have used one or more brands before
Question
Question
On a scale of 0 to 10, how likely are you to recommend BMW/Mercedes-Benz/Audi/Volkswagen/Opel to a friend or colleague?