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Willingness to recommend (Fan Recommendation Score) among users of selected car manufacturers in the target group benchmark
The survey ranks car manufacturer recommendation scores across three audience segments — general population, sports-interested and soccer-interested fans.
The survey ranks car manufacturer recommendation scores across three audience segments — general population, sports-interested and soccer-interested fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/15/2023 - 01/20/2025
Survey country
Survey country
Germany
Sample
Sample
Users of selected automobile manufacturers among n=76,960 total population surveyed, compared to n=63,817 people interested in sports (top 2 on 4-point scale) and n=53,483 people interested in soccer (top 2 on 4-point scale)
Question
Question
On a scale of 0 to 10, how likely are you to recommend the following car manufacturers to a friend or colleague? (aided answers)