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Consideration of Handball Bundesliga sponsors when purchasing products in a league comparison in the 2026/27 season
The survey compares purchase preference for Handball Bundesliga sponsors across three fan groups — handball-interested, 1st and 2nd Bundesliga sympathizers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/28/2026 - 09/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=527 people interested in handball (top 2 on a 4-point scale), including n=451 sympathizers of a 1st Handball Bundesliga club and n=342 sympathizers of a 2nd Handball Bundesliga club
Question
Question
When you think of the products of partners and sponsors of the Handball Bundesliga: how likely are you to prefer these products over other manufacturers/companies (at the same price and performance)? (aided answers)