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Impact of the Handball Bundesliga partnership on Consideration of opel for the next vehicle purchase
The survey quantifies how the Opel–Handball Bundesliga partnership splits purchase consideration — across yes, maybe and no segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/28/2026 - 09/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=166 people interested in handball (top 2 on 4-point scale) who noticed Opel as a sponsor/partner of the Handball Bundesliga
Question
Question
Has the partnership between Opel and the Handball Bundesliga influenced your decision to consider Opel as your next car? (aided answers)