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Core target group for insurance based on awareness of SV Darmstadt 98
The survey segments insurance affinity among Darmstadt 98 fans by awareness level — from broadly known to actively interested supporters.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Origin
Origin
Survey date
Survey date
07/08/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015 All surveyed, of which n=15,400 know SV Darmstadt 98, n=2,978 Interested overall, n=456 particularly interested
Question
Question
Which of the following insurance policies do you currently have? (Multiple answers possible; aided answers) / The target group includes anyone who has at least 6 out of 9 household insurance policies (e.g. household contents insurance, private liability insurance, etc.).