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Credibility of groups of people as brand endorsers in a target group comparison
How credible are athletes, musicians, influencers and other groups as brand endorsers? Gen Z compared with all respondents in Germany, n=1,700.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
10/14/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,700 respondents (general population, aged 16 to 69), of which n=334 Gen Z (aged 16 to 29)
Question
Question
When a person from the following groups advertises a brand: How credible do you find that?